FIGHTING FOR THE LITTLE GUY

Recurring revenue for indie pet stores.

Lock in monthly orders. Keep them coming with rewards and autobill. And make your deliveries efficient.

Auto-ship · Tue
Acana Ranchlands · 25 lb
Klein household · #4218
Recurring · 4 weeks
This month · auto
Orijen Original · 25 lb
38 customers · 1,212 lb
+$4,820 booked
No new POS hardware Live in 7 days You own your customer relationship
How it works

From one-off bags to monthly autopilot in four steps.

You set the brands, sizes and pricing. Customers subscribe at checkout or from a card mailed home with their last bag. Kibble handles the rest — payments, reminders, and the truck.

01

Pick your kibble shelf

Connect your POS, or just pick your brands and distributor. Keep pricing updated, or have subscription-only deals. It's up to you!

02

Customer scans & subscribes

One QR tag at the register. Three taps on their phone. They manage their orders, taking the burden off you and your staff.

03

We route the deliveries

We work with your system. Using third-party delivery? Or your own car? We make it easy to get orders to your customers with scheduling, pick sheets, and more.

04

Watch revenue grow, and money come in

One dashboard. Weekly payments. And we take as little as 1% in fees.

Margin calculator

How much can recurring sales help your business?

80
$82
1.2
Monthly profit lift
$2,205
$7,872 recurring GMV · 28% blended margin
What store owners say

Helping you fight against big box stores.

Kibble started in 14 independent pet stores across the Pacific Northwest. We still onboard every store with a phone call from a person who has worked the floor.

“We used to lose every big-bag customer the second they bought a Costco membership. Now 41% of our top kibble buyers are on auto-ship and our August was the best month we’ve had in nine years.”
DR
Dani Ruiz
Owner, Westwood Pet Co. — Portland, OR
“Setup was a Tuesday afternoon. By Friday we had 23 subscriptions on the board.”
MK
Marcus Kelley
Founder, Two Tails Supply
“My customers stopped apologizing for buying online. They’re buying online — from me.”
JN
Jules Nakamura
Owner, Ridgeline Pet — Bend, OR
Ready when you are

Your best customer is buying kibble somewhere.
Make it you.

15-minute demo, no slides. Bring your top 5 SKUs and we’ll model your first 90 days live.